Coles Launches $1 Million Fundraiser for Fitted for Work: Empowering Vulnerable Women and Gender-Diverse Jobseekers

01 March, 2025 | 2 Min Read

tickers: CLEGF

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ticker	polarity	why?
CLEGF	positively	The positive publicity and increased customer engagement from Coles’ initiative to raise $1 million for Fitted for Work will likely enhance the company’s brand image and encourage more sales, which could positively impact the company’s financial performance and stock price, CLEGF. Additionally, Coles’ commitment to corporate social responsibility and gender equity can attract socially conscious investors, further boosting the stock’s appeal.

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summary

Coles Aims to Raise $1 Million for Australian Women’s Charity

Coles has set an ambitious goal to raise $1 million for Fitted for Work, an Australian charity dedicated to empowering vulnerable women and gender-diverse jobseekers. The initiative aims to support these individuals in securing stable employment, thereby reducing the average job search duration by 26 weeks, or 48%. Fitted for Work offers tailored services such as outfitting, mentorships, resume writing, and interview preparation. These services are crucial given that 1.3 million women in Australia are seeking work or additional hours, with one in two unemployed women looking for work for three months or more. From February 19 to March 4, Coles will donate 15 cents from the sale of various women’s products, including skincare, grooming, haircare, cosmetics, vitamins, period and continence care products, and women’s apparel. This donation will be made for both in-store and online purchases, with a maximum cap of $1 million. The funds raised will support up to 1,400 vulnerable women in becoming job-ready and securing stable employment. The demand for Fitted for Work’s services has increased by 17% over the past 12 months, particularly among single parents, trans and gender-diverse individuals, and those affected by family violence. Julie Goodwin, MasterChef Australia season 1 winner and Fitted for Work ambassador, has expressed her support for the campaign. Goodwin, who has experienced various career paths, emphasizes the importance of meaningful employment for women. She believes that organizations like Fitted for Work provide the necessary support and skills for women to rejoin the workforce with confidence. Coles Group Corporate & Indigenous Affairs Officer Sally Fielke highlighted the positive effects of employment on vulnerable women. Coles is committed to promoting gender equity, closing the gender pay gap, and increasing women’s leadership representation through various initiatives and partnerships. The campaign underscores Coles’ dedication to empowering women and developing female leaders, aligning with their broader corporate social responsibility efforts.