Hisenses Vision Unveiled: Presidents Strategic Roadmap to Propel Future Growth

14 July, 2024 | 4 Min Read

tickers affected by this

ticker	polarity	why?
GVHIB	positively	Hisense’s ambitious roadmap, including brand elevation, innovative product strategies, and global expansion, signals promising growth prospects, positively influencing GVHIB’s performance and investor confidence.
EUR-USD	positively	Hisense’s ambitious global expansion plans and successful sponsorship of UEFA European Championship will enhance its brand presence and drive sales, positively impacting the EUR-USD currency pair as it reflects the economic health of the regions where Hisense operates and intends to expand.
GLYYY	positively	Hisense’s ambitious roadmap, including brand elevation, innovative product strategies, and global expansion, signals positive momentum for the company’s future growth and market presence, which should boost investor confidence and reflect positively on its stock performance, influencing the ticker GLYYY positively.

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summary

Hisense Unveils Strategic Roadmap for Future Growth

Global leader in home appliances and consumer electronics outlines ambitious plans for brand elevation, scenario-driven products, and expansion

QINGDAO, China — Hisense, a prominent name in home appliances and consumer electronics, has charted a course for future success with a strategic roadmap unveiled at its Partner Conference in Berlin. Fisher Yu, Hisense Group President, steered the address, titled “Beyond Champion, Beyond Glory,” toward upgrades in brand perception, scenario-driven products and services, industrial structure optimization, and a continued global presence.

Multi-Brand Strategy and Global Expansion

Marking its third time sponsoring the UEFA European Championship, Hisense introduced its “Hisense, More Than a Brand” tagline, suggesting a multi-brand strategy. The company’s journey began in 2016 with its inaugural sponsorship, which accelerated its globalization efforts through consecutive endorsements of top-tier sporting events. This push into the global arena has seen Hisense’s overseas revenue increase from $3.5 billion to $12 billion, an impressive 3.5-fold growth. Mr. Yu expressed enthusiasm about Hisense’s momentum in the first half of 2024, highlighting double-digit revenue growth in the 2C business and an 18% surge in overseas markets. He attributed this success to a long-term strategy centered on user-centricity, technological innovation, and a global outlook. With TV shipments ranking second globally in Q1 2024 for the second year running, Hisense is narrowing the gap with the top brand and positioning itself for further growth.

User-Centric Technology and Ultimate Quality

In his keynote, Mr. Yu emphasized Hisense’s commitment to “User-centric Technology” and “Ultimate Quality.” The company is dedicated to developing new features and products that meet customer needs, ensuring a smart home experience that goes beyond individual appliances. By prioritizing cross-platform compatibility in connectivity, security, and AI, Hisense is creating smarter products that anticipate and exceed user expectations.

Standalone End Devices to Holistic System Solutions

Hisense is upgrading its technical foundation, leveraging cloud service platforms like the ConnectLife platform for smart home devices and the HI-Star AI large language model for interaction and intelligence. These system solutions prioritize sustainability and cater to a wide range of applications, reflecting Hisense’s long-term environmental and social responsibilities. As a pioneer, Hisense is actively expanding into smart transportation, smart buildings, healthcare, energy management, and automotive electronics, solidifying its leadership in sustainable development.

Regional Operation Centers and Localized Approach

Hisense is committed to global expansion, upgrading six regional operation centers to drive future growth. Building on its network of 26 R&D centers, 34 industrial parks, and manufacturing bases, Hisense’s “Think Global, Act Local” approach empowers local talent and strengthens regional manufacturing, R&D, and supply chains. This localized strategy enables Hisense to cater to specific local demands with tailored products through global R&D investments.

UEFA EURO 2024™ Sponsorship and “BEYOND GLORY” Campaign

Hisense’s sponsorship of UEFA EURO 2024™ continues its sports partnership marketing strategy, bringing the brand closer to global audiences. The “BEYOND GLORY” campaign reflects Hisense’s ambition to push boundaries, set lofty goals, and develop pioneering home appliance technology to enhance everyday life.

About Hisense

Hisense is a leading global brand in home appliances and consumer electronics, officially partnering with UEFA EURO 2024™. According to Omdia, Hisense ranked second globally for TV shipments and first in 100" TVs in 2023 and Q1 2024. The company operates in over 160 countries, offering multimedia goods, home appliances, and intelligent IT information solutions.