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Honor AI Pledges Global Push With $10B, Google Partnership To Challenge Apple, Samsung

02 March, 2025 | 3 Min Read

tickers: GOOG, SSNLF

source: CNBC

tickers affected by this

tickerpolaritywhy?
GOOGpositivelyThe partnership between Honor and Google, focusing on AI technology and Android updates, will drive up demand for Google’s services on Honor devices, potentially increasing GOOG’s revenue stream. Additionally, the integration of Google’s AI system, Gemini, into Honor’s hardware could enhance the overall user experience, driving more users to adopt Google’s ecosystem—both of these factors are likely to positively impact the company’s stock.
SSNLFpositivelyThe ticker SSNLF (the stock of Honor) Will be affected positively by this as a result of expanding its role in the mobile industry and the successful collaboration with Google, helping to diversify and innovate Honor’s product offerings more significantly. Enhancing customer interest and adoption of the brand.

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summary

Honor Sets Sights on Global Expansion with $10 Billion AI Investment

Chinese smartphone maker Honor has announced an ambitious $10 billion investment in artificial intelligence (AI) over the next five years. The company, which spun off from Huawei in 2020, is looking to rebrand itself as an “AI device ecosystem company” and make significant strides in the global market. The investment was unveiled at Mobile World Congress in Barcelona. A key part of Honor’s strategy is to deepen its ties with Google, focusing on Android updates and the development of an advanced AI agent. This partnership will see Honor leveraging Google’s technology, including its AI system, Gemini, for enhanced features on its latest devices. Honor is also committing to seven years of Android operating system and security updates for its Magic series of flagship smart devices, aligning itself with industry leaders like Google and Samsung, which also offer extended support. “Honor’s deeper partnership with Google is very significant,” says Ben Wood, chief analyst at CCS Insight, stating it appears to have put Honor “on par” with Samsung and Google. This move signals Honor’s commitment to translating its innovation from software to hardware. The company plans to use the $10 billion investment to put advanced AI features into hardware, along with developing next-generation AI agents. This investment also focuses on creating a platform for a wide range of AI devices, ensuring interoperability among different AI hardware, and preparing for the future of Artificial General Intelligence (AGI).

Innovative Devices and Market Expansion

Honor has been building a reputation for innovation, particularly in the foldable phone market. The company aims to push into the higher-end smartphone market, directly competing with Apple and Samsung. Despite its growing market share, which rose from 1.7% to 2.3% outside China in 2023 and 2024, respectively, according to IDC, Honor remains a relatively small player. The AI investments encompasses the development of next generation AI agents, and a platform that allows for compatibility between different AI devices. Although specific timelines weren’t given, Honor and Google aim to collaborate on honing these technologies, with Honors AI agent already exhibiting many unique capabilities. Honor continues to show strong potential in launching its own AI agent device, although precise specifications and availability for this remain uncertain.

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