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Roku Stock Soars: Top Buy and Hold Pick Post-Earnings Surge

01 March, 2025 | 3 Min Read

tickers: ROKU

source: Motley Fool

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ROKUpositivelyThe ticker ROKU is likely to be positively affected by the strong Q4 results, which demonstrated robust revenue growth and an expanding user base, bolstering investor confidence. Additionally, Roku’s strategic focus on international growth and the shift towards monetization in these markets are expected to drive future revenue and margin improvements, further enhancing the stock’s appeal.

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Roku Stock Soars on Strong Fourth-Quarter Results

Earnings season has once again separated the winners from the losers, and streaming specialist Roku (NASDAQ: ROKU) has emerged as a clear victor. The company’s stock surged by approximately 14% in a single day following the release of its excellent fourth-quarter results. Roku’s impressive performance has not gone unnoticed by investors. Despite giving up some of its initial gains, the stock has still managed to rise by an impressive 15% since the start of 2025. This raises the question: is Roku still a worthwhile investment after such a significant rally? The answer, for patient investors, appears to be a resounding yes.

A Turnaround in Performance

Roku has significantly underperformed the market over the past three years, facing challenges such as slowing revenue growth and persistent net losses. These issues were exacerbated by broader economic factors, including reduced ad spending and inflationary pressures. However, the company’s recent quarterly results indicate a turnaround. In Q4, Roku’s revenue grew by 22% year over year to $1.2 billion, marking the company’s best year-over-year revenue growth in some time. Additionally, the average revenue per user (ARPU) increased by 4% year over year to $41.49, a metric that had stagnated in previous quarters. Roku’s ecosystem also continued to expand, with 89.8 million households and 34.1 billion streaming hours recorded during the quarter.

International Growth and Monetization

Roku’s leadership in the connected TV (CTV) market in major regions like the U.S., Canada, and Mexico positions it well for future growth, particularly in international markets. The company’s focus on expanding its streaming household base abroad, even at the expense of short-term monetization, sets the stage for significant future revenue growth. As Anthony Wood, CEO of Roku, emphasized during the Q4 earnings call, the company is prioritizing scale in most international markets, with monetization efforts to follow. This strategy has important implications for Roku’s future. As the company shifts its focus from scale to monetization in these markets, its sales growth and margins are expected to improve.

Long-Term Potential

Roku’s platform segment, which includes revenue from advertising and other services, is far more profitable than its devices segment. As the company continues to expand its user base and shift towards monetization, platform revenue is poised to take off. This blueprint, successfully executed in the U.S., is now being applied to international markets, where streaming penetration is lower but growing rapidly. With streaming accounting for nearly 43% of TV viewing time in the U.S., and even lower percentages in many other countries, Roku is well-positioned to capitalize on the ongoing shift from traditional cable to streaming services. The company’s leadership in this space and its network effect make it a strong contender for long-term growth.

Conclusion

Despite its recent post-earnings jump, Roku remains an attractive investment opportunity for patient investors. The company’s strong Q4 results, expanding user base, and strategic focus on international growth bode well for its future. As streaming continues to overtake traditional forms of entertainment, Roku is poised to be one of the biggest winners.

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