The Transamerica Pyramid Nabs Tech Giant AppDirect: World-Renowned Real Estate Firm SHVO Secures New San Francisco Tenant

28 February, 2025 | 3 Min Read

tickers: GOOG

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ticker	polarity	why?
GOOG	positively	The influx of tech companies like AppDirect into the Transamerica Pyramid, a global hub for tech and AI, is likely to boost GOOG’s ecosystem. This new lease deal coupled with the high-profile tenant it signed will promote more partnership opportunities and tech collaboration in San Francisco, benefiting Google’s cloud and innovation ecosystems as the city aims to become ‘world’s tech capital’.

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summary

SHVO Signs AppDirect at Transamerica Pyramid

SAN FRANCISCO, Feb. 28, 2025 — Luxury real estate development firm SHVO has announced a new lease agreement with B2B subscription commerce platform company AppDirect. AppDirect will occupy 5,727 square feet on the 37th floor of the iconic Transamerica Pyramid. The Transamerica Pyramid Center has established itself as a global hub for tech, finance, and AI, joining notable tenants such as Blockchain Capital, Wedbush, and NextAxiom. Michael Shvo, Chairman and CEO of SHVO, highlighted the significance of this development, stating, “Transamerica Pyramid continues to solidify its place as the headquarters for tech innovation, leading the way in San Francisco’s resurgence as the world’s tech capital.” Nicolas Desmarais, Chairman and CEO of AppDirect, expressed enthusiasm about the new location, saying, “The Transamerica Pyramid is a truly special location. Since 2009, AppDirect has been headquartered in San Francisco and we couldn’t be more excited to be a tenant at this iconic location.” This lease adds to the strong leasing momentum at the property, following a recent lease signed by a global venture capital firm for over 10,000 square feet earlier this year. The Transamerica Pyramid Center, located on the northern edge of San Francisco’s Financial District, reopened in September 2024 after a $1 billion investment by SHVO and Deutsche Finance America. The redevelopment, led by Lord Norman Foster and his global design firm Foster + Partners, has transformed the building with luxurious amenities and expanded public spaces. The Transamerica Pyramid Center, along with its adjacent buildings at Two and Three Transamerica, has been fully remastered. Transamerica Redwood Park, an urban oasis, has also been restored and expanded, drawing thousands of visitors weekly and reinforcing the revival of San Francisco’s downtown. SHVO has partnered with acclaimed chef Brad Kilgore to enhance the culinary experience at the Transamerica Pyramid Center. Three distinct dining concepts have been introduced, including Café Sebastian, MadLab Kakigori, and ama by Bradley Kilgore. SHVO’s Pyramid Arts, a series of public exhibitions celebrating innovation and creativity, continues to attract visitors. The first installations, curated by Lord Norman Foster, include “The Vertical City” and “Les Lalanne at Transamerica Redwood Park.” SHVO, a luxury real estate development and investment firm, is known for creating culture-defining experiences in iconic properties. The firm’s portfolio includes the Transamerica Pyramid, The Raleigh Hotel in Miami Beach, and Mandarin Oriental Residences in New York City and Beverly Hills. SHVO is renowned for its expertise in acquisitions, finance, development, and sustainability. The Transamerica Pyramid, designed by William L. Pereira & Associates, opened in 1972 and is the tallest pyramid structure in the world. The complex covers an entire city block and includes three buildings totaling approximately 750,000 square feet. The Transamerica Pyramid Center reopened in September 2024 following a $1 billion investment by SHVO and Deutsche Finance America.